| 000 -LEADER |
|---|
| fixed length control field |
00289nam a2200097Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160523s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-07-462401-6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sengupta, S. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand positioning: Strategies for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Tata McGraw Hill |
| Date of publication, distribution, etc. |
1990 |
