| 000 -LEADER |
|---|
| fixed length control field |
00328nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160523s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
81-88661-29-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Menon, J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand-wise: Leveraging people to build powerful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chennai |
| Name of publisher, distributor, etc. |
East West Books (Madras) Pvt. Ltd. |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 88p. |
