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Niche envy: Marketing discrimination in the digital age

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BookPublisher: Cambridge; Massachusetts MIT Press 2006Description: viii, 225p.ISBN: 0-262-20165-8.

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Item type	Current location	Call number	Status	Date due	Barcode
		658.834 TUR (Browse shelf)	Available		503172

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Previous	658.827 SEN Brand positioning: Strategies for competitive advantage	658.83 EAS Marketing research: Concepts, practices and cases	658.834 ELM Profiling machines: Mapping the personal information economy	658.834 TUR Niche envy: Marketing discrimination in the digital age	658.834 UND Why we buy: The science of shopping	658.8340842 LAT Consuming youth: Vampires, cyborgs, and the culture of consumption	658.8342 SPI Bounded rationality and industrial organization	Next

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