Ghose, Anindya, <br/><br/>
Tap :  unlocking the mobile economy / 
 Unlocking the mobile economy 
Anindya Ghose. 
 - 1 PDF (ix, 230 pages) :  illustrations. 
<br/><br/>Includes bibliographical references (pages 205-226) and index. 
<br/><br/>Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. 
<br/><br/> Restricted to subscribers or individual electronic text purchasers. 
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<br/><br/><br/>Mode of access: World Wide Web 
<br/><br/><label>ISBN: </label>9780262340427 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile commerce.<br/>Cell phone advertising.<br/>Consumer behavior.<br/>World Wide Web--Security measures.<br/>Cell phone advertising.<br/>Consumer behavior.<br/>Mobile commerce.<br/>World Wide Web--Security measures.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5548.34  / .G46 2017eb 
<br/><br/><label>Dewey Class. No.: </label>381/.142