Brand positioning: Strategies for competitive advantage
By: Sengupta, S.
Material type: BookPublisher: New Delhi Tata McGraw Hill 1990ISBN: 0-07-462401-6.Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
658.827 SEN (Browse shelf) | Available | 500343 |
Browsing International Institute of Information Technology Bangalore Shelves Close shelf browser
658.816 VOH Principles of pricing: An analytical approach | 658.823 BLA The color revolution | 658.827 MEN Brand-wise: Leveraging people to build powerful brands | 658.827 SEN Brand positioning: Strategies for competitive advantage | 658.83 EAS Marketing research: Concepts, practices and cases | 658.834 ELM Profiling machines: Mapping the personal information economy | 658.834 TUR Niche envy: Marketing discrimination in the digital age |
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