Brand-wise: Leveraging people to build powerful brands
By: Menon, J.
Material type:
BookPublisher: Chennai East West Books (Madras) Pvt. Ltd. 2005Description: xvii, 88p.ISBN: 81-88661-29-5.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.827 MEN (Browse shelf) | Available | 503771 |
Browsing International Institute of Information Technology Bangalore Shelves Close shelf browser
| 658.816 SHY How to Price: A guide to pricing techniques and yeild management | 658.816 VOH Principles of pricing: An analytical approach | 658.823 BLA The color revolution | 658.827 MEN Brand-wise: Leveraging people to build powerful brands | 658.827 SEN Brand positioning: Strategies for competitive advantage | 658.83 EAS Marketing research: Concepts, practices and cases | 658.834 ELM Profiling machines: Mapping the personal information economy |
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